Monday, December 5, 2016

Assignment: Trends in Collegiate Sports Marketing

Read the following articles and write a 1-page summary on the current trends in collegiate sports marketing. Your paper should discuss specific examples from the articles and how this information can be applied to the LHS sports marketing program. How can we use this information to improve LHS sports and fan engagement?

Article #1: Arena Specific Apps
Article #2: Lemon-Aid
Article #3: Virtual Reality & Fan Engagement
Article #4: Trends in Sports Marketing
Article #5: What's Shaping the Future of Sports?


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